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3 Tactics That Shifted My Digital Marketing Strategy
December 7, 2022
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In today’s digital marketing landscape, tactics have become key to success. Thankfully, with more companies getting savvy to the advantages of digital marketing, there has been an increase in the number of strategies that are effective in bringing visibility. To remain competitive and succeed in this shifting landscape, you need a strategy that is sustainable and customer-centric. Read on for tips on how you can shift your strategy by implementing a few tactical changes.
Create content that resonates with your audience
The first, and perhaps most important, step to shifting your digital marketing strategy is to create content that resonates with your customer base. The foundation of your marketing strategy should be to increase the value that you provide to your customers. If you want your content to resonate with customers, it has to solve their problems. If you’re not sure what your customers are looking for, research your audience by finding out their problems, what they want to know, what they wish someone would tell them, etc. Once you know who your audience is and what they want, create content that solves their problems in a way that’s authentic to your brand. This will ensure that your content has the best chance at resonating with your audience, driving long-term engagement, and increasing your sales.
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Be upfront about your advertising rates
If you’re in the digital marketing space, you’ve likely been approached by multiple advertisers who are eager to partner with you. Although partnering with advertisers can be a great way to bring in additional revenue for your business, you should be upfront about your rates from the get-go. While there has been an increase in the number of digital
marketing campaigns, the demand for them hasn’t changed. This means that advertisers are still eager to get their ads in front of audiences, but the number of opportunities has increased. As a result, advertisers are looking for more opportunities to invest in lower-priced ads. This is where you come in, as a publisher, you have the power to inflate your
rates by being upfront about your rates from the start.
Hold off on investing in new technology until it’s proven
In the world of digital marketing, new technologies are emerging almost every day. And while some of these technologies are great and can help you scale your digital marketing efforts, others are simply a waste of time and money. Before investing in new technology, make sure to conduct thorough research to determine whether or not it’s worth the investment. A great example of a technology that isn’t worth the investment is chatbots. While chatbots were once praised for their effectiveness at increasing conversion rates, more recent studies have found that they may actually be hurting businesses. This is just one example of a technology that is currently being touted as the next big thing in digital marketing. Before investing in any new technology, make sure that it has been proven to be effective, and that it aligns with your company’s long-term goals.
Research shows you need to be consistent
One of the biggest marketing fads that have emerged in recent years is the idea of creating campaigns that go viral. While reaching a large audience through one event may seem great in theory, it’s not a sustainable model for marketing. For any marketing campaign to be effective, it needs to be consistent. That means that you need to be creating new content on a regular basis, and you need to be investing in consistent marketing efforts. If you’re ever off the grid, you’re missing out on an opportunity to be in front of your customers and convert new ones. While it may be tempting to try to go viral, research shows that being consistent is the best way to drive consistent results.
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