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How to Get Emails from Customers and Increase Your Sales
December 7, 2022
Blog
How many times have you heard the phrase, “Never send a customer emails asking for their opinion”? If you’re in marketing or sales, chances are you’ve heard it yourself. It’s something we try to follow so that customers don’t feel like they have to provide feedback on every single product or service they receive. However, it can sometimes be difficult to remember when we hear it, and how much easier things would be if everyone followed this simple principle. But what if our customers weren’t just happy with the products and services they received but also wanted to share their experiences with others? What if they weren’t just excited about getting new products but wanted to let others know what worked best for them as well? Well, welcome to the world of social media marketing and social customer service.
It is exactly what it sounds like: using social media platforms (also known as “social media channels”) such as Facebook, Twitter, Instagram, and Snapchat to interact directly with your customers. That way, instead of having to go through us (the company), you get to directly talk to them – one-to-one. Here are some ways that you can get started with getting more customers from your existing list as well as meeting new ones!
Stay top of mind
This might seem obvious, but when it comes to getting customers to notice you, nothing is as important as staying top of mind. If you’re not at the top of customer’s minds, people won’t notice you at all. They won’t remember your name, they won’t remember what products or services you sell, and they won’t be likely to recommend you to their friends.
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Use Facebook Ads
Facebook ads are short videos that you can create and place on your Facebook Business Page or your Facebook Ads account to get your message across to your target audience. To create a Facebook ad, you can use one of these packages: o BlueCamel’s Pro Ads: For $19, you get access to an experienced team that can help you create ads that are relevant, engaging, and optimized for your audience. BlueCamel’s Pro Ads is the gold standard in Facebook ad creation and is the only option we recommend. o Randeep’s Expert Facebook Ad Creation: Randeep creates ads that are very relevant and engaging, as well as inexpensive.
Get To Know Your Customer (And Their Friends) On Facebook
When you use social media platforms, you want to keep your audience in mind, but you don’t want to spam them with ads. You want to target those who are interested in what you have to offer, while broadening your customer base at the same time. So, the next step is to build relationships with your existing customers and make them your friends on social
media. You can send them updates, ask them for recommendations, and give them opportunities to talk with other customers about their experiences with your products.
Share meaningful content to engage visitors
When someone visits your website for the first time, they might see a ton of content in their first few seconds. You don’t have to re-invent the wheel with your first product launch, but it’s important to have content that engages visitors and gets them talking. You can use social media to share your content, but it’s even better if you can use social media to explain what your product does and what it can do for your customers – and for society in general.
Offers valuable freebies in exchange for e-mails
If you get emails from customers frequently, it’s good business to remember to thank them. But, you don’t want to startle them with a huge email the first time they receive one. Instead, start with a simple “I’m so glad you loved my product!” It lets the customer know that you didn’t just send the email randomly and that you care. Then, follow up with a gift or free gift in exchange for their email address.
Host online events
You can build your customer base by hosting social events. One great way to do this is via Facebook’s official page. Just like posting content, you can include event details, invitees, and the date. You can also create a “Fb Event” within your business page to invite your customers to attend and interact with each other.
Offers discount or promotion
You can give your customers a discount or a gift in exchange for their email addresses. You can do this either through your website or through Facebook. To offer a discount, simply make a note of the percentage off the item’s regular price and post the details on Facebook. To give a gift, simply put the gift in the “To Be Given” box and post the details on Facebook.
Share message on social media
Facebook, Instagram, Twitter, and LinkedIn are a few of the major social media platforms. So, you should be using them for all your marketing efforts. But, you can also use it for your customer service needs. For instance, you can let your customers know how their purchases have been working out for them, why they love their products, and what they can do to make sure they get more out of them.
Conclusion
Nowadays, customers expect more than ever from brands when it comes to customer service. After all, they are the ones who are shelling out their hard-earned money on your products or services. Now more than ever, you have to make sure that they are satisfied with the products and services you provide.
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